Designer wear for those who dare to bare

LISBON - Dozens of young Portuguese stripped down to dress up after a clothes store offered free designer wear to anyone shopping naked.

Shoppers who decided to take part in the publicity stunt at a shop in downtown Lisbon were allowed to undress in privacy inside the store. Outside, the evening was wet and chilly.

About 70 shoppers, mostly young men, were then given a white towel to cover up while they queued in the street in front of hundreds of onlookers.

But only those who flung off the towel before dashing into the shop when a whistle was blown were allowed to pull on the designer clothes.

Shoppers could keep all the clothes they managed to put on, but there was a scramble as only four racks of clothes were available. -- AP

20/10/2003

Bron : The Sunday Times

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